Improving women's intimate wellbeing worldwide
Breaking taboos around periods, vaginas and vulvas. Supporting women through their experiences.
As girls, we’re told periods are unclean. If we don’t have periods, we’re told we’re not women. Womanhood can throw a lot at us, which is why we need more research, more conversation and more support. To get us through the pain as well as the pleasure, the bad with the good.
Words are powerful, but real change only comes with action.
PROJECT V is a change-driving initiative, improving women’s intimate wellbeing worldwide.
Did you know?
Did you know?
This is just the tip of the iceberg when it comes to the challenging and often dangerous experiences women+ go through every day.
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We successfully campaigned for broadcast authorities to overturn their ban on allowing period blood to be depicted as red on broadcast TV.
We collaborated with Siti Aishah, the founder of Soroptomist Puberty Organising Toolkit (SPOT), a movement that provides Comprehensive Sexuality Education for girls. Together, we created an educational talk-show series for young women surrounding the topics of menstruation and V-Zone health.
Our education programme is helping young girls understand how their bodies (and minds) are changing as they grow. The campaign has been running for 35 years and we reach 1,500,000 girls every year!
The Essity team participated in the Round Table Conference with the Minister of Gender Equality, aiming to break barriers on Menstrual Hygiene.
The launch of ‘Viva La Vulva’ in France saw over 10,000 people petition for a ban, sparking the even bigger #JesoutiensNana movement to defend our campaign.
For years, Netherlands has been making menstruation and intimate hygiene a topic of discussion in secondary schools by giving guest lectures. They also donate towels liners to the Voedselbank every quarter.