Our Journey

  • The 1940s

    The 1940s

    Women started to work and made their own money (isn’t it insane that it took as long as until the 40s!) and could afford to buy sanitary pads. In Sweden, the first crepe paper towel, Mimosept, was released by Libresse. A net surrounded the core of the towel and you had to tie the ends yourself. The actual towel was fastened to a girdle around the hips.

  • The 1950s

    The 1950s

    In Falkenberg (in Sweden), Libresse arranged an automatic tying machine. It revolutionised the manufacturing of sanitary pads. While others sat around tying knots by hand or selling theirs without any knots at all, our awesome sanitary pads with ready-tied knots were spurting out from our factory in Falkenberg.

  • The 1960s

    The 1960s

    The sanitary pad could now be attached directly to the panty. The SCA invention of an adhesive strip of foam rubber held the pad in place, doing away with the need for a special girdle. The sanitary pad itself had also been improved considerably with a super-dry surface.

  • The 1970s

    The 1970s

    Libresse Anatomic was released! It was the first sanitary pad ever to be shaped to fit your body, with extra padding in the middle. It was made to be comfortable to wear with your bell-bottom jeans (that's what they called them back then), even though you had your period.

  • The 1980s

    The 1980s

    Women’s lifestyles have always been the guiding light for Libresse innovations and we reckoned that girls probably didn’t want to carry around a giant pack of towels when they were out roller skating on four wheels - so we released the single wrap! It made it easier to always have a product on hand when you needed it. In the 80s we also made the first sanitary pad with wings!

  • The 1990s

    The 1990s

    New absorption technology, Efficapt, made the 3 mm thick sanitary pad a reality. It provided the same security protection with incredible absorption, only thinner and more comfortable. Libresse Invisible was born!

  • The 2000s

    The 2000s

    We started using the Internet and came up with a number of unique breakthroughs including the world's first string sanitary pad and Invisible Goodnight. Invisible Goodnight's awesome design made the sanitary pad fit perfectly and not leak when you were sleeping.

  • The 2010s

    The 2010s

    We always develop products to suit your needs, your body and the way you move. We knew that the better the fit, the better you feel. Libresse products move with your body and stay in place for the ultimate anti-leak security.


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